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  • Writer's pictureAllspoke

Revolutionising retail: the synergy of POS system and people counting technology

Imagine you had the data to make the right choices

At Allspoke, we believe knowledge is everything in retail and having access to real-time traffic and sales data is crucial to success for many shop owners. That's why we've partnered with Bellwether to provide you with this invaluable insight.

With Ramsys POS system and Bellwether people counting technology, you'll be able to track the number of customers entering, exiting, and passing by your store at any given moment, as well as the number of visitors making purchases. This data will help you identify instances of understaffing or overstaffing, allowing you to optimise staff rostering. Discover how people counting technology, backed by actual sales data, can enhance your business...

Turn your data into practical & actionable insights

By using our solution, you'll be able to improve your conversion rates, capitalise on lost sales opportunities, and gain a better understanding of how your marketing campaigns are impacting your business. With these insights, you can make informed decisions to improve conversion consistency and optimise your business accordingly.

We cover all store types and stores of all sizes; hence, the businesses benefit across many industries. It doesn't matter if you own a small shop, a large multi store operation, a museum, a gallery, a shopping mall, or a bar/cafe.

Helping you identify the busiest day and hour, boost sales, measure the ROI of your marketing efforts, optimise staff planning, analyse traffic patterns, measure the impact of product placement, analyse staff conversion performance and allocate staff members effectively reducing queuing/serving time when necessary. Discover how people counting, supported by sales data from Ramsys POS, can enhance your business.

This new collaboration promises many advantages for businesses looking to optimise their operations and the customer experience.

Let’s explore the exciting possibilities this partnership brings to the table

Better Insights into Customer Behaviour

One of the most significant advantages of this collaboration is the ability to gain deeper insights into customer behaviour. By integrating people counting technology with Ramsys management software, businesses can accurately monitor foot traffic, customer flow patterns, and dwell times all backed by precise sales data. This wealth of information empowers retailers to make informed decisions about store layouts, product placements, and staffing levels, ultimately resulting in a more personalized and enjoyable shopping experience for customers.

Efficient Staffing and Resource Allocation

Effective staff management is critical in retail. With the combined power of Ramsys and Bellwether people counting technology, businesses can achieve optimal staffing levels based on real-time customer traffic, hence making rostering easier. This means no more under-staffed or over-staffed stores, leading to better customer service and increased employee productivity and cost savings.

Dynamic Inventory Management

Maintaining the right stock levels is a constant challenge for retailers. By integrating people counting software with Ramsys inventory stock master, businesses can accurately predict demand patterns and adjust their stock levels accordingly. This not only minimises overstocking and understocking issues but also reduces carrying costs and the risk of stockouts.

Targeted Marketing and Promotions

Understanding customer behaviour allows retailers to create more targeted marketing campaigns and promotions. By knowing peak shopping times, dwell times, and popular store areas, businesses can tailor their advertising efforts to maximise impact. This leads to higher conversion rates and also strengthens customer loyalty by delivering personalised experiences.

Space Optimisation

Store layout plays a significant role in influencing customer flow and purchasing decisions. Integrating people counting technology with Ramsys POS enables retailers to analyse how different store layouts impact customer movement and how it affects the number of store visitors making purchases. This valuable information can be used to optimise store design, creating a more efficient and enjoyable shopping experience.

Privacy Protection

With a focus on hardware manufactured in the USA and smart retail software developed in NZ, you can be sure this tech solution is solid accurate and does not compromise on your or your customers' privacy. All people counting cameras comply with General Data Protection Regulation (GDPR) requirements and provide the information in real-time anonymously.

Request a demo today

Are you ready to give people counting software integrated with Ramsys a go? It’s easy! Just fill out the form HERE and a member of the Bellwether team will get in touch with you shortly. Please include the "refas23" code when filling out the form to ensure best price and seamless integration. Both our dedicated teams are committed to providing better insights into store visitor behaviour and making data-driven decisions easier than ever for our customers.

Do you need to know more about the POS system and people counting technology integration?

We are here to help! Feel free to contact us at 09 889 7734 or to find out more information about our services and products.

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