What is Activate Tāmaki Makaurau? Activate Tāmaki Makaurau is a funding programme for Auckland based businesses impacted by the lockdowns. Announced by the Minister of Finance and the Minister of Small Business, Activate Tāmaki Makaurau is the delivery programme for business advice and/or implementation grants.

Team Meeting


On Friday 22 October, the Government announced a support package for Auckland businesses affected by alert level restrictions, and as the country transitions to the new COVID-19 Protection Framework. This package helps Auckland businesses access: 1. advice and planning support and 2. support to implement advice and planning.

Business Advice

Business Advice

You can receive up to $3,000 worth of expert advice and support in the following areas:

  • Business Planning, Strategy and Continuity (e.g. workforce planning, risk management, new products, new markets, new opportunities, operational improvements) 

  • Marketing Advice (e.g.  marketing strategies, value proposition development)


  • Digital Marketing (e.g. digital marketing strategy, website strategy) 

  • Digital Enablement (e.g. digital productivity, client interaction strategy, operational digitisation, cyber security) 

Implementation Grant

You can receive up to $4,000 worth of specific services to put your business advice or plan into action in the following areas:

Implementation Grant
  • Implementation of Business Strategies and Continuity Plan (e.g. creation of workforce development guidelines, creation of risk management templates, managing supply chains, analysis of export markets, new product development, and operational improvements, business coaching to support strategy delivery)

  • Implementation of Marketing Plan (e.g. brand development, channel analysis, customer identification, value proposition development)

  • Implementation of Digital Marketing Plan (e.g. website design, build or upgrade, including e-commerce, software integration, booking systems, content development, social media management, SEO implementation, digital advertising spend)

  • Implementation of Digital Enablement (e.g. digital productivity, client interaction strategy, operational digitisation, cyber security)

Can’t find your question here? Find out more FAQs on Activate Tāmaki Makaurau.